Privacy Policy

Use of this website acknowledges your consent to this Privacy Policy for Dealership Toolkit and Roseville Honda® Motorsports and Dealership Toolkit. Protecting your private information is our priority and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:

We collect Personal Information that you voluntarily give or has been given through some other direct contact from you. When you access our website, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website, for example, via cookies on our website.

If you request a unit price quote, you may be asked to provide Personal Information such as your name, address, telephone number, zip code, email address and other transactional information related to the desired unit purchase…

If you submit an online unit order, you will be required to provide Personal Information to complete the purchase transaction…

If you use the digital retailing tool to calculate your estimated monthly payment, you are not required to provide Personal Information unless you decide to contact the dealer to obtain additional information about the unit you are interested in…

We use IP addresses to analyze trends, administer the site, track user’s movement, and gather broad demographic and geographic information for aggregate use. IP addresses are only linked to Personal Information if you submit a form requesting additional information.

We use SentientIQ, a behavioral analytics and bot-detection platform, to understand how visitors interact with our website and to distinguish human visitors from automated traffic.

What SentientIQ Collects:

• Page visits and navigation patterns
• Click events, scroll behavior, and time on page
• Mouse movement and interaction patterns (used for emotional state analysis and bot detection)
• A randomly-generated visitor ID stored in your browser (localStorage) — not tied to your identity, resets if you clear browser storage
• Session ID for the current visit
• IP address — used to determine approximate geographic region (city/state) and to classify traffic as human or automated. Not used for advertising targeting
• The source that brought you to our site (UTM parameters, referrer)

What SentientIQ Does NOT Collect:

• Your name, email, phone number, or any contact information (unless you voluntarily provide it through the chat assistant)
• Payment information
• Browser fingerprints or hardware profiling
• Cross-site tracking data or third-party advertising profiles

How This Data Is Used:

SentientIQ uses this data solely to provide services to us — improving the website experience, detecting bot traffic, and powering the chat assistant. SentientIQ does not sell this data or use it for third-party advertising purposes.

Data Retention:

Behavioral session data is retained for 30 days. IP addresses are retained as part of session records during this period.

Your Options:

You may disable JavaScript in your browser to prevent data collection. Some website features, including the chat assistant, will not function if JavaScript is disabled.

For more information about how SentientIQ handles data, visit: https://seerchat.ai/legal/privacy

From time to time, this website may offer contests or request information from you via surveys to conduct research about your opinion of current services or of potential new services that may be offered…

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

• To operate our website and deliver the products and/or services you have requested, and for marketing purposes…

Our website may use “cookies” to help you personalize your online experience…

We do not sell, rent, or lease our customer lists to third parties. We may share your Personal Information with:

• Our affiliates;
• Service providers we use to help deliver our services to you, such as payment service providers;
• Other third parties we use to help us run our business, such as marketing agencies and data aggregators;
• Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers;